KORA Kalibrate™ — Calibrate Your Pricing to Reality
Run timers on real jobs, then let Kalibrate show you where your quoted prices drift from what production actually costs — by decoration method, setup time, and interruptions.
What Kalibrate does
Most shops price from gut feel and a spreadsheet that hasn't changed in years. Kalibrate replaces the guess with measurement. As your crew runs timers on jobs, Kalibrate learns how long work actually takes and compares that to what you charge — so you can see, in plain numbers, which jobs are quietly losing money and which are priced just right. Open it from the dashboard sidebar.
Step 1 — Collect timer data first
Kalibrate needs real data to say anything useful, so the first step happens on the floor, not in the dashboard.
- 1On a job in the queue, start the production timer when work begins.
- 2Stop the timer when the run is done. Repeat across your normal jobs.
- 3Keep running timers on everyday work — the more completed runs, the sharper the insights.
Kalibrate waits until it has at least 20 completed timers before generating insights. That's by design — a handful of runs isn't enough to trust. Get your crew into the habit for a week or two and the dashboard fills in.
Step 2 — Read your pricing gaps
The headline of the Kalibrate dashboard is pricing gaps: places where the price your matrix produces doesn't line up with the real, measured cost of the work. Each suggestion points at a specific setting and shows the size of the gap as a percentage. A large gap means that combination is either underpriced (you're absorbing cost) or overpriced (you may be losing bids). Use these to adjust your pricing matrix with evidence, not vibes.
Step 3 — Compare method performance
Kalibrate breaks performance down by decoration method so you can see where your time really goes. For each method you'll see average setup time, throughput, and how often runs get interrupted. If one method eats far more setup time than you assumed, that's a signal your pricing for that method needs to account for it.
Step 4 — Find what's interrupting you
The interruption breakdown shows what's stealing press time — categorized so you can see the real culprits (waiting on art, ink, screens, and so on) and what share of your interruptions each represents. Fixing the top one or two categories is often the fastest way to add capacity without buying equipment.
Turning insight into action
Kalibrate is most valuable as a monthly habit: check your top pricing gaps, update the matrix where the evidence is strong, watch your worst interruption category, and tighten the methods that run slow. Over time your quotes converge on reality — you stop under-charging your hardest work and stop scaring off easy work with padded prices.
Pair Kalibrate with the cost variance reports. Kalibrate tells you where pricing is off going forward; variance reporting catches estimate-vs-actual misses on jobs you've already run.